Blog.

Allstate

We helped Allstate reach local consumers by owning traffic reports throughout the country with customized "Good Hands" traffic announcements.

Allstate Cars“Good Hands” Traffic Reports
Allstate took to the airwaves by owning traffic reports in key cities all across the country. CBS RADIO took this ownership opportunity to a whole new level by creating “Good Hands” traffic reports, showing consumers the safest, fastest and most up-to-date routes throughout their local market.

Allstate Tow TruckRoadside Assistance Content Integrations
CBS RADIO brought Allstate Roadside Assistance to the airwaves by creating a new advertisement feature especially for Allstate. When the traffic report covered backed up roads, the traffic announcer mentioned that the stalled car causing the delays could have used Roadside Assistance to give context to both the traffic situation and the Allstate product. Following every traffic announcement that featured an integrated content mention, CBS RADIO aired an Allstate sponsorship message.

We have more tricks up our sleeve, see our other case studies.