Blog.

Bermuda Tourism

We helped boost tourism in Bermuda by having our top talent evangelize the island, give loyal listeners the chance to enjoy the island for themselves and bring to life the people of Bermuda.

Bermuda BlogFeel the Love
Our top, trusted Talent Ambassadors visited Bermuda to bring the beauty of the island to their listeners. Through an interactive promotion, talent promoted the most appealing aspects of Bermuda and held a contest to send lucky listener’s to experience the beauty for themselves. Bermuda owned the talent pages on CBS station websites and all talent created a co-branded Bermuda Blog.


Meet the BermudiansMeet the Bermudians
Ambassadors continue their love affair with Bermuda by introducing their listeners to the local Bermudians that make the island so special including  Carvel VanPutton, head bellman at the Fairmont Hamilton Princess and tourism ambassador E. Michael Jones.

Bermuda ContestSpread the Love
Talent Ambassadors offered a trip to their loyal, dedicated followers. Listeners were encouraged by local talent to go online, text or call-in to enter to win. This provided Bermuda with data capture to expand their reachable clientele and gave consumers the chance to win an amazing, all-expense paid getaway.

VIDEO RECAP
The CBS Radio Altitude Group hired a videographer to film each Talent Ambassadors’ adventure in Bermuda. Each video was featured on station websites and talent Facebook pages.


REMOTE BROADCAST

Ambassadors visited Bermuda and shared thier custom experiences with their home audience through live broadcasts.

Listen to the spots below


We have more tricks up our sleeve, see our other case studies.